Tuesday 23 January 2007

Whom the brief is for

Good job, Vincent, for being first to the post. (I don't mean first to post. I mean first to the post. Tell me the difference tomorrow.)

To avoid confusion let's do this. You name the architectural company after the colleague you interviewed, i.e. the student who did that artist for his last project.

I'm not sure whom you interviewed (who did Kandinsky) but, say, it was Roger Tan. Then you should entitle your document: BRIEF FOR ROGER TAN & ASSOCIATES. So Roger takes your brief to do his next project. Dig?

No comments: