Friday, 6 February 2009
Put your hands to good use!
We were actually inspired by the power of details. No doubt this sort of animation could be done using certain Flash softwares. We initally wanted to do the animation based on actual 1:1 furniture and human figures. Time and cost were the issues then. So instead we constructed every miniature model and then arranged them manually by hand, giving us full control to expand our storyline and concept. Being Enid Blyton for a day was seriously fun!
You may have seen similiar techniques used in the famous HP Notebook commercials or other creative videos on Youtube, like below:
Thing is, design ideas can come in macro or micro sizes. We've always looked at the bigger picture as that's how most people perceive design outputs. But hey, ideas come in all sizes! Scrutinize your sofa linen & look at how it is formed, or pluck a strand of your hair and see how strong it is. Mix them both and who knows, you may have created a breakthrough ultra-strong skin for the facade of a skyscraper!
Rafael Nadal's numero uno fan.
(p/s sometimes computers, sketchup or photoshop are no match to doing stuff manually!)